HIGHLY COMMENDED: Silver Jewellery PJCOTY 2015, Fei Liu for Serenity

HIGHLY COMMENDED: Fei Liu for Serenity

The Serenity collection was an instant hit when it launched at Jewellery & Watch Birmingham in February, so much so that Fei Liu secured six new accounts after the show.

The range was designed in response to feedback from retail buyers, who wanted to see more entry-level price points. With RRPs from £100 for studs and pendants, Serenity has achieved this, offering retailers Fei Liu jewellery at great gifting price points.

Serenity takes inspiration from the flow and curves of the smoke from incense and the calm and peaceful environments it creates. Crafted in polished silver with rose gold-plated and zirconia-set options, Serenity features stud earrings, simple pendants and drop earrings, as well as a showpiece statement collar. A plain bangle from the range has been the collection’s top seller, perhaps proving that those retailers were right.

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