HIGHLY COMMENDED: Wedding Band PJCOTY 2015, Gemex for Raphael

HIGHLY COMMENDED: Gemex - Raphael Collection

For brides looking for wedding bands that deliver just as much sparkle as their engagement rings, there is the Raphael Collection by Gemex.

This luxury collection of diamond-set rings continues to grow in popularity in the UK, and offer an ideal opportunity for retailers to upsell from a plain metal band.

There is a wide variety of designs available, including bezel-set round brilliants, claw-set emerald cuts and channel-set princess-cut diamonds.

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At IJL this year Gemex presented a new retail concept called Box of Tricks. This handy sales tool is a box containing 80 of Gemex’s bestselling wedding bands that gives customers a depth of choice in an easily storable and presentable case. And if there is not a design in the Box of Tricks that catches the shopper’s eye, you can always pick up an iPad and show them the wholesaler’s website, which offers 12,000 SKUs.

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