New silver designs to be presented across various county shows.
Hiho is looking to boost its presence at a consumer level in 2014, tapping in to various national and international county shows, including a debut appearance at the RHS Chelsea flower show in May.
The Somerset-based brand and wholesaler will use the events to present several new silver collections, having recently re-launched its UK website.
Hiho said its RHS Chelsea debut "is a major accolade", and the company will use the show to present an exclusive collection created with Alex Monroe.
It will also take part in more than 30 national and county shows across the UK, with a number of first-time events for 2014 including The Royal Windsor Horse Show, county shows in Norfolk, Surrey and Suffolk as well as at the Burnham Market, Belton, Bramham and Hopetoun Horse Trials.
The brand is also toasting a number of recent awards wins, scooping the Customer Service Excellence Award from the Somerset Chamber of Commerce.