Jewellers offered new brand of colourful, collectable summer watches.
The 1980s fashion for releasing every item in multiple colours is well and truly back and driving sales at high street jewellers.
Reignited by the iPod, and reaching as far now as Doctor Who’s Dalek’s (see related photo gallery), high street customers are voting with their wallets for high-gloss, brightly coloured everything.
Riding the revival is retro watch brand Hip Hop, which is introducing a range of watches in 20 colours 25 years after the brand first launched in Italy.
The jelly-strapped watches even appeal to the sense of smell, with the timepieces flying off jewellers’ shelves in multiple fruit flavours.
The 32mm watches come with removable straps and bezels that the company says can be changed to reflect the mood of the wearer at any moment.
Straps are available in 20 colour versions with vanilla, peach, pineapple, lemon and white flower fragrances.
The Hip Hop brand is being reintroduced to the UK by Binda UK, which also distributes Breil and D&G watches.
The watch will retail for £24.99, with each additional strap and bezel set selling for £6.
“This could be the collectable trend of the summer,” a company spokesman said.