Managing director Gary Wroe says move will streamline operations.
Birmingham Jewellery Quarter manufacturer Hockley Mint has merged with Merrell Casting Company in a bid to streamline its services for customers.
Both companies have the same directors and for the past few years have been offering similar services in CAD/CAM, finishing and setting.
As of April 1 2014, Merrell Casting Co Ltd will now operate as a brand under the Hockley Mint umbrella to ensure “greater transparency”, according to Hockley Mint managing director Gary Wroe.
The company hopes that by offering a single bank account and single statements, a more streamlined service will be provided for customers who use both companies. They also plan to have streamlined dedicated departments for each production area.
Staff at Merrell Casting will not change and its contact details will remain the same.
Wroe explained: “We have been planning the merger for nine months and because we operate the same computer system, it has been very easy to transfer the data and integrate Merrell Casting Company into Hockley Mint.
We’ve done the process before so we have some experience merging companies and hope this will lead to greater transparency for our customers.”
Back in 2012, Merrell Casting Company acquired and integrated Birmingham-based Euro-Cast following the retirement of its former owner Ray Bushell.
Wroe added: “Hockley Mint is the overarching company and now Merrerll Casting Company will be a brand within that. For our customers it is still the same telephone number and the same people, but instead of making two payments they will make one to Hockley Mint.”