Hockley Mint set to unveil updated brand identity at IJL

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Fine and bridal jewellery manufacturer Hockley Mint will unveil an updated brand identity at International Jewellery London this weekend (Sept 4-6).

For the first time Hockley Mint’s new catalogue will feature modern lifestyle imagery to reinforce the brand’s position as a high-end, award-winning bridal jewellery supplier. This brand refresh will also carry through to the company’s website, which will include a section dedicated to its new designer bridal jewellery range.

Gary Wroe, managing director of Hockley Mint, comments: “We are well-established as a leading British manufacturer of jewellery, but we hope that these new innovations will further raise Hockley Mint’s profile with retailers. Our beautiful new lifestyle imagery and support materials are much more consumer friendly and have been launched with a view to offering our retail partners increased support in store.”

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IJL will also see the Birmingham-based manufacturer unveil a fluid, modern range of designer bridal jewellery, as well as a new direction for its successful WedFit collection.

The new 28-piece designer bridal jewellery collection features sweeping curves and crisp Deco-inspired settings as focal points on the designs. The subtle sculptural influences create a continuous movement around the finger, making them easy and natural to wear. All engagement rings have matching ladies and gents wedding bands and will be enjoyed and admired by all who wear and see them.

Hockley Mint’s new WedFit collection comprises 16 solitaires, set with round brilliant, princess cut and marquise diamonds, two three-stone rings and two seven-stone rings with matching 3/4 eternity bands with original talon and double claw features. All designs match with existing WedFit wedding bands, expanding the range to satisfy existing customers as well as open it up to a new audience.

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