Birmingham manufacturer Hockley Mint has announced it will be launching a new responsive trade website at Jewellery & Watch.
The new site will give trade customers a fresh platform to browse and order from 63,000 product variations.
Upgrading to a cleaner and brighter website, Hockley Mint will use the website to promote the four core elements of its business: mounts, wedding rings, findings and cast components. All products have been shot on plain backgrounds and bestselling designs will be available to view using 360° animation.
The site will feature the Birmingham manufacturer’s British-made collection of engagement ring mounts and pendant, stud and wedding ring designs. All products will be listed with live pricing and the option of placing orders directly to customer’s existing credit accounts, with next-day delivery on selected lines.
The site will go live to the trade during the Jewellery & Watch show, where current trade customers of Hockley Mint can visit the stand at Q30/R31 to receive their log-in details and a personal tour of the new site.
The Hockley Mint team has carefully developed the website to meet the needs of its trade customers, many of whom require daily pricing to quote customers efficiently. The site also features a custom-made filtering system to make searching for products quick and easy, offering options to search via profile, width and metal, among others choices.
The business will also use the website to showcase its competitive casting business and burgeoning bespoke jewellery service. Browsers can also find out more about Fairtrade gold.
Hockley Mint managing director Gary Wroe says: “We have been working over the past year to create a pioneering new website to meet the needs of the jewellery trade. The site has been carefully designed for ease of use, while showcasing the true breadth of Hockley Mint products. It also allows customers to order online for delivery next day.
“We look forward to introducing our trade customers to the site, and welcome all to our stand at Jewellery & Watch where they can trial the new site and take away their personal log-ins and an information pack about the new site.”
The new Hockley Mint website coincides with the launch of Hockley Mint’s latest 2016 collection of engagement and wedding rings, and matching pendant and earring sets, which will also be unveiled at Jewellery & Watch. The new collection will be immediately available to order from the site.