Homeland star named face of Hearts on Fire

New campaigns featuring Morena Baccarin unveiled this month.

Hearts on Fire has unveiled Homeland actress Morena Baccarin as the new face of the brand, with a fresh ad campaign launching this month.

Baccarin wears jewellery from the US brand’s diamond and fashion-led collections in campaigns set to run in ELLE, Marie Claire and Harper’s Bazaar magazines, and on a number of social media platforms. The actress is known for her role as Jessica Brody, wife of the main protagonist Nicholas Brody in hit TV show Homeland, which returns to UK screens next month.

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Hearts on Fire said it is taking new routes under the design leadership of Ilaria Lanzoni, and says it continues to evolve and broaden its jewellery offer with more fashion-oriented collections such as the shooting star and cuff designs worn by Baccarin, above.

Hearts on Fire vice-president of marketing Caryl Capeci said: “With the success of our bold, new fashion collections, it was the perfect time to showcase these designs on a recognisable face. We have always admired Morena for her incredible talent, global appeal, and natural beauty but found she also embodies so much of the Hearts on Fire DNA – authenticity and passion, coupled with a great sense of self and a timeless, sophisticated approach to style. Morena is the perfect representative for Hearts on Fire and we are thrilled with our partnership.”

The brand, recognised for the cut of its diamonds, is set to open its second standalone store in the US shortly, housed within the King of Prussia Mall in Philadelphia.

Baccarin said of working with Hearts on Fire: “I had the opportunity to wear Hearts on Fire jewellery on the red carpet, and just loved the way their diamonds made me look and feel. The quality and sparkle of Hearts on Fire diamonds is truly unmatched, and I am really excited to represent the brand."

The Hearts on Fire brand was founded in 1996 and is presently sold in 650 retailers in 34 countries. The brand operates 12 standalone own-branded stores globally.



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