Hermes launches its first stand-alone watch campaign.
Hermes has utilised the image of the horse in its first stand-alone watch campaign.
The campaign, which launched internationally last month, seeks to capture the original spirit of the Hermes brand.
Each watch is run alongside a portrait of a horse in different geographical locations, ranging from the bow of a ship to a building roof.
Publicis ETNous agency’s animal photographer Tim Flach took the images, which seek to recapture the spirit of the horse as Hermes’ first companion. Each watch follows a different theme that is reflected in its equine picture.
The two images are separated by the Hermès ribbon, bearing the words Hermès Sellier – Hermès Horloger, to remind the customer of the company’s watchmaking legitimacy.