Astley Clarke’s move to take online offline made her a Retail Star.
Who has made it into the Professional Jeweller Hot 100 2012 in association with The Company of Master Jewellers and supported by gold partners Ti Sento, IJL and Tresor Paris won’t be unveiled until September 4, so until then we are looking back to the leading lights of the jewellery industry who made it into the Hot 100 2011. Today is the turn of Bec Astley Clarke who delivered another fantastic year for online boutique Astley Clarke and won a place as a Ti Sento Retail Star.
Astley Clarke was at the forefront of online jewellery retail and it continues to be one of the best stores on the world wide web for exciting jewellery design.
This year has been another strong one for the online business, but it also represented a milestone for the company as it took its hugely successful online offer and translated it into a real-life shop in Harrods in November. The move will no doubt have given managing director Bec Astley Clarke a few sleepless nights in the run up to the shop opening but it proved to be a runaway success.
“This year has been a whirlwind for Astley Clarke,” says Bec. “We launched in Harrods Designer Jewellery room, which has had a fantastic response. For me it is so exciting to be able to connect with our customers in a whole new way and reach the transient audience that Harrods is geared towards.”
The retailer has also been strengthening its own collections, designed by creative director Lorna Watson, with a host of new lines that have proved popular not just with its regular shoppers but with some famous faces too – Emma Watson, The Duchess of Cambridge, Pippa Middleton, Sophie Dahl, Katie Holmes and Elle McPherson, to name but a few.
Bec is not one to rest on her laurels and has more plans for the brand that could see it become a player on the world retail stage. “I think, for me, the most important thing is to spread the Astley Clarke word and connect with more potential customers both in the UK and abroad,” she says. “We are looking to launch multi-currency websites in 2012.”
The range of markets that Astley Clarke will now enter will be wide but no doubt Bec will be hoping for a good response from Italy, which she describes a her “spiritual home” and loves escaping to with her three-year-old son Thor for a bit of rest and relaxation.
This interview was taken from the Professional Jeweller Hot 100 2011. This year’s list and photographs will be unveiled at an exclusive invite-only party at The Freemason’s Hall in London on September 4. To find out how you can get tickets email firstname.lastname@example.org.