A growing fan base and a way with gems made this designer a NexGem.
With less than a week to go until nominations close for the Professional Jeweller Hot 100 2012 in association with The Company of Master Jewellers and supported by gold partner Ti Sento, we look back to the leading lights of the jewellery industry who made it into the Hot 100 2011. Today we profile jewellery designer Jayce Wong who we picked out as a Swarovski NexGem.
Following in the footsteps of her grandfather, aunt and uncle, Jayce Wong trained in jewellery design at Central Saint Martins and has enjoyed the very best mentoring in gemmology at the GIA from GIA London director Edward Johnson himself.
Jayce is a jewellery designer on the rise and one who has achieved a standout year. She has travelled slightly under the radar for some time, but in the past 12 months Jayce has been championed by London retailer Kabiri and has been snapped up by multiple jeweller Azendi and her Signature and New Stone Age collections are well on the way to becoming modern classics.
For Jayce, her biggest achievement has been founding her jewellery business straight out of Central Saint Martins.
“I have literally started from scratch, handling press coverage while running a smooth and efficient operation system within the business, all by myself,” she says. “Word-of-mouth marketing has perhaps been the key to success for my business.Satisfied customers tell other people about my jewellery and from there the private commissions have started to follow.”
The central theme to Jayce’s work is her love of gemstones. One of her most awe-inspiring pieces is a rock crystal ring that glows bright purple-blue under UV light.
Jayce has worked closely with her stockists this year, getting involved with special events and projects. “I have done previews and shop events where and I get to meet clients and explain the inspiration behind the collection,” she says.
Staff training has also been important to Jayce and she has been visiting stores to train staff about the stones and materials to ensure they offer the best service.
“I have had a great first year in business,” she says. “Not only has my jewellery been featured in Professional Jeweller, Urban Life magazine, Elle and on trend sites WGSN and Stylesight, I have also started to get a celebrity following including Dannii Minogue and model Daisy Lowe.”
Jayce will now begin work on a gent’s collection and will tackle the international market, having won her first stockist in the Middle East.
Jewellery is not just a career for Jayce, but a way of life. “I could talk about jewellery all day long and I never stop searching for new inspiration,” she says. “Perhaps one day I will learn how to switch off.”
This interview was taken from the Professional Jeweller Hot 100 2011. If you or someone you know has had a great business year and are hot enough to be part of the Professional Jeweller Hot 100 2012 then click here for more information about the nomination process.