A year of good and evil made this jewellery designer a Trendsetter.
As we start the build up to the Professional Jeweller Hot 100 2012 in association with The Company of Master Jewellers and supported by gold partner Ti Sento, we indulge in a bit of looking backwards to the leading lights of the jewellery industry that made it into the Hot 100 2011. Today is the turn of jewellery designer Stephen Webster whose year of good and evil projects made him a Trollbeads Trendsetter.
Much like last year, Stephen Webster has experienced a phenomenal 12 months of exciting projects that have taken him from the gold mines of Peru to the glamour of Beverly Hills, and had him embrace the concepts of good – working with Selfridge’s on environmental campaign Project Ocean – and evil – the unveiling a striking collection of limited-edition rings based on the Seven Deadly Sins.
“Our biggest achievement has been the opening of our store, bar and gallery in Beverly Hills,” he says. “It’s something new to Rodeo Drive and has shown us we have the potential to extend the brand far beyond jewellery.”
For Stephen this year has also been a journey of personal exploration and he’s taken time out with his brother David Webster to travel to Peru, where he visited a number of gold mines working towards Fairtrade certification.
“It was an amazing experience and an emotionally challenging insight into one of the most pressing issues facing our industry,” he says.
Stephen travels the world five months of the year promoting his brand, or simply just living the rock ‘n’ roll lifestyle he has built his brand on. And thanks to this busy schedule, business has grown and he is looking forward to many exciting projects in 2012 such as taking Bryan Ferry and his band to play at a party in Azerbaijan. “I quite enjoy the thrill of the unexpected,” he says.
Despite this hectic lifestyle, Stephen still finds a way to come back down to earth. “When I’m not thinking about jewellery I read and write a lot,” he says. “My current book is the complete short stories of Saki. Genius.”
This interview was taken from the Professional Jeweller Hot 100 2011. If you or someone you know has had a great business year and are hot enough to be part of the Professional Jeweller Hot 100 2012 then click here for more information about the nomination process.