The British brand that has grown its stockists by 20% in a year.
By Steve Spear
If momentum counts for anything then Lucy Quartermaine is the jeweller to watch right now. With her brand LucyQ posting the sort of growth figures that get investors salivating, the Chester brand is on a roll.
This year it won the BJA Award at The Jewellery Show and was shortlisted for Jewellery Designer of the Year at the UK Jewellery Awards. More tangibly, the brand’s stockist count has risen by 20% and turnover has doubled, with a bigger hike set for 2013/14.
Lucratively stocked by both The Jewellery Channel and Argos – where she has been selected as a Designer At… – her brand is becoming a big deal. And there’s a cute irony to that because Lucy likes to keep things little.
“I’ve always loved to design on a small scale. During design and technology at school I really enjoyed product design and thought this was a possible avenue for me. But then, during my A levels, I experimented in silversmithing and made my first solid silver ring and fell instantly in love. It was amazing – to be able to combine my love of creating small things with my passion for fashion.”
So far this year she has released two collections, Clouds – using miniature cumulus motifs– and Egyptian, which features tiny hieroglyphs. There will be two more collections this year, starting with one at IJL, and she is also launching a Couture Collection. “It will involve more precious materials and some very special stones, thus opening the doors to more specialised customers. We are also looking into exhibiting abroad and launching into the wider European market.”
And the UK can also expect to see a lot more of LucyQ in the next 12 months. She says she is currently on the hunt for the right famous faces to front the brand while also planning a bigger marketing push that will emphasise PR in the glossies.
It’s all very glam. But in her less-gilded moments, Lucy is seriously down to earth, devoting her energies to her most special little things – her three kids. But even when “doing the mum thing”, as she calls it, at least part of her brain is focused on jewellery design. “A lot of my ideas come to me when I least expect it. For example, taking my children swimming inspired me to design a new collection around water. Or sitting and doing a jigsaw whilst 39 weeks pregnant gave me amazing ideas.”
This Hot 100 Tresor Paris Trendsetter profile was taken from the Professional Jeweller Hot 100 2013 book. To read the digital book in full, click here.