Driving business through variation and expansion of collections.
Continental Jewellery is massive. Listed on the Hong Kong stock exchange, it has global sales offices, designs, manufactures and distributes jewellery, it cuts, polishes and trades in diamonds, it owns gold mines and has interests in retail, branding, licensing and property investment.
Not that it’s shouted much about it in the UK in the past, but that is something new general manager Peter Mooney has set about changing. “I have doubled our efforts this year to increase the company’s exposure and get our name more recognised,” he explains, adding that many UK retailers were simply unaware of Continental’s impressive heft and global reach.
This year he has expanded the sales team and introduced a PR and marketing campaign, as well as adding more variety and widening price points across the product range. “We have also extended some exclusive branded collections such as Kissing Diamonds throughout stores in the UK.”
He’s had an impressive year, but it is one tinged with sadness for Peter who rose to this position when his father passed away. "Taking over from my father was always going to be emotional and obviously wasn’t the way we had planned. But I’ve had to make the most of the opportunity that I have been given. Due to the speed of his illness, ~
I was pushed in at the deep end and it was a sink or swim situation. But I hope the next few years will prove to be a success.”
And he certainly has a clear vision for how to achieve that success with ideas such as adapting the collection to suit all areas of the market. This will include maintaining its high-end diamond sales while also expanding its 9ct range to offer lower price points. And in September Continental UK’s fully functional website will launch allowing retailers to view the £1 million-worth of product available through the UK office.
He is also planning to take Continental to more domestic shows, including The Jewellery Show in February and IJL in September. If you see him there, get ready to hear more about Continental, it’s a fair bet he’ll have plenty to tell you.
Peter Mooney was selected as a CMJ Business Big Shot in the Professional Jeweller Hot 100 2013, in association with The Company of Master Jewellers. To read a digital version of the book in full online, click here.