Hot 100 2014: Amanda Gerbasi, KATTRI

Amanda Gerbasi was named a NexGems in Professional Jeweller's Hot 100 2014 (Kalory.co.uk)

With a sparkling family history seeped in precious gemstones and pretty pieces, Amanda Gerbasi was always destined to take on a creative career.

Born in Brazil, she studied architecture at the University of Santa Catarina before moving across the Atlantic to Bath to complete a degree in Modern Languages and European Studies. A career in the fashion industry followed, which gave Amanda the confidence to pursue her passion for jewellery full time.

Despite running into some challenges – including finding the right manufacturers to produce her geometric designs to the highest possible standards – Amanda has had a successful 12 months, and now boasts Amazon UK as a stockist.

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This mass appeal has also been mirrored by success with private clients, including one particularly flush-feeling Brazilian heiress who purchased nine 18ct gold Kattri pieces last Christmas.

“My plan is to keep expanding and gain more stockists in more countries. I am trying to dedicate a bit of time to finding stockists in Brazil since everything is made there and I do very well with word-of-mouth private sales. The problem is that there are almost no multi-brand shops or department stores there, so I have to find small boutiques to sell my pieces,” explains Amanda, as she muses on what the next year holds for her brand.

This Brazilian adventure will also accompany a push into the Asian market, while a new PR team on home soil will help to carve a niche for Kattri in the demanding UK jewellery scene.

Amanda might have exacting standards when it comes to her jewellery, but when asked to describe her working method she throws out “erratic” without skipping a beat. In the eyes of her colleagues, she hopes she comes across as hardworking, even though she admits to being “quite intense at times”.

With an eye on the future and an anchor to her South American heritage, Amanda is navigating multiple dimensions in one breath; from making jam in her Oxford home to seeking out a place for Kattri in the sunnier climbs of South East Asia.

Amanda Gerbasi was named a NexGem in the Professional Jeweller Hot 100 2014, in association with headline sponsor Pandora and principle partner The Company of Master Jewellers.

To read a digital version of the Hot 100 2014 book in full online, click here.

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