The designer talks collaborating with Chanel and music festivals.
Babette Wasserman can now claim a celebrity fanbase that includes Elle Macpherson, Sienna Miller and Antonio Banderas; and a global network of retailers that spans more than 30 countries. Small wonder that this London jeweller makes it into the Hot 100 for a third time in five years.
Her international reach and star pulling power combined earlier this year when she was approached by one of the world’s biggest fashion icons: Karl Lagerfeld. “We have undertaken a new jewellery design and manufacture project for his eponymous brand and the products we make will be sold worldwide in his stores and concessions,” Babette reveals.
The collaboration was the cherry on top of a stellar year that included the opening of a branded Babette Wasserman jewellery boutique in Dubai and a nomination as Jewellery Brand of the Year at the UKWJA.
International expansion has encouraged Babette to realign her business in the UK market, with the introduction of higher-end lines, including her first line of diamond pieces, and the manufacture of several bestsellers in solid gold.
Going forward, she plans to reduce the number of stockists that Babette Wasserman is sold through in the UK, but aims to give better marketing support to those retailers that work hardest for the brand.
Outside work, Babette is constantly searching for inspiration, finding the British festival scene the perfect place to spark new ideas. She enthuses: “I really enjoy festivals as I love music and the freedom of being in an open field for the weekend, camping in tipis in creative attire with lots of colours and fun, random conversations. It is such a lovely contrast to the daily schedules of deadlines and planning that I feel it gives me great balance.”
To read a digital version of the book in full online, click here.