Hot 100 2014: Duffy

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The London jeweller challenging preconceptions about luxury designers.

Duffy is a man of few words, but that’s okay because his jewellery speaks volumes.

Working to a purely bespoke or commission-based business model, Duffy has been designing for a decade and continues to see steady growth without any backing, investment or borrowing. “I have no PR or sales team, which for me says that my work speaks for itself and that means so much to me,” he says, when discussing his proudest business achievements.

And with a world of opportunities out there, Duffy is considering where to take his business next. “I’ve reached a stage where I feel it’s time to bring something new to the table. Working out what the next step is has been extremely hard and implementing it even more so.”

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With his time firmly wrapped up in his current commitments, Duffy is now carving out precious seconds to work on a fine jewellery collection for 2015 and collating his finest bespoke pieces for a very special showcase.

Amid all this work he still manages to find time to laugh, which is a good thing when you’re constantly presented with the question, “YOU make jewellery?” He jokes: “I don’t know what people’s preconceived idea of what a luxury jeweller looks like is, but I can tell you it clearly isn’t me.”

Ultimately, this sense of uniqueness is working in Duffy’s favour, and he cements it by refusing to look at what others are doing in the rest of the industry for fear of disrupting his designs. However, he does point to the talented Fernando Jorge, commenting: “He is producing some of the most beautiful jewellery of our generation.”

Away from the bench, Duffy’s partial to skateboarding, cycling or having a drink in his local… After all, breaking the ‘traditional jeweller’ stereotype can be thirsty work.

Duffy was selected as a Trendsetter in the Professional Jeweller Hot 100 2014, in association with headline sponsor Pandora and principle partner The Company of Master Jewellers.

To read a digital version of the book in full online, click here.
 

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