Returning to Rock Vault and creating jewellery for Cameron Diaz.
If you had a lunch date with Cameron Diaz, I’m sure you’d be smiling as widely as Imogen Belfield. Earlier this year, having created some jewellery for a film Cameron was working on, Imogen was invited for a cosy bite to eat with the American sweetheart.
“My jewellery was chosen specially for Cameron to wear in the latest Ridley Scott movie, The Counsellor,” Imogen recalls. “She loved the jewellery so much that she invited me for lunch on set, whilst filming.”
When she’s not rubbing shoulders with the A-list, Imogen can be found in her studio creating, in her own words, jewellery that is “sculpted, carved and cast”.
Her creations won her a place on the Rock Vault line up once again in 2014, and for a second consecutive year, she and nine others were invited to the glittering Couture show in Las Vegas by British jewellery legend Stephen Webster. Sitting alongside Stephen and his own collection in the grandeur of a Las Vegas ballroom, the Rock Vault designers presented their ranges to US buyers. “To have the privilege to have Stephen as a mentor has been fantastic,” Imogen enthuses. “And to break into the American market and to achieve a new understanding for my business model has been unbelievably beneficial to the growth and resonance of my brand within the industry.”
Indeed, Imogen has made the stride into the Trendsetters category of the Hot 100 in 2014, a nod to her achievements and dedication to pushing her brand forward both at home and abroad. Part of this has been the development of sales strategies, promotions and her online store, which she dubs “a labour of love and loathing”. The result is a fresh website that she says better represents the Imogen Belfield brand. But how does one describe the brand, and even Imogen herself? Like her jewellery, she is a woman of many facets, with a style that is edgy yet feminine. “Stephen Webster has the best description I’ve heard,” she smiles. “’Ballsy and rock star’”. With mates like Cameron Diaz, Imogen is certainly living up to the description.
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