Doubling turnover and creating jewellery for celebrity clientèle.
If you’re ever in doubt about putting in long hours and late nights, then have a word or two with Laura Gravestock. Because if there is one thing she understands, it’s that hard work goes a long way.
Having been crowned a NexGem in the Professional Jeweller Hot 100 2011, Laura is a shining example of making dreams a reality, returning to this year’s line-up as a fully-fledged Trendsetter.
Working from her London studio, she has enjoyed another rollercoaster year, with the challenge of maintaining the momentum she had built for her brand in 2013. “More than doubling the turnover of the business has been hugely satisfying and has proved to me that the hard work really pays off,” Laura says. “This was helped by our total re-branding and the launch of our brilliant new website a couple of months before Christmas, which played such a big part in this growth.”
A fistful of fortuitous endorsements and a collaboration with Made in Chelsea fashion maven Rosie Fortescue have helped to boost Laura’s profile among UK consumers, and her sensibly-priced silver and gold vermeil trinkets are now flying off her virtual shelves. “Our main challenge this past year was keeping up with the massive increase in demand for pieces, especially over the Christmas period – we did it though, and got orders out to our customers promptly.”
And then came the moment Gwyneth Paltrow ran an image of her personalised Laura Gravestock bracelet on her globally-followed Goop blog. Soon after, Taylor Swift was papped wearing a personalised number ‘13’ necklace by Laura (Swift’s lucky number, in case you’re wondering). With hoards of fans following each woman’s move, Laura admits it was an exciting time. “The response from their fans was incredible and kept us pretty busy for several months.”
Laura plans to make the most of being part of the Hot 100 for the second time and looking ahead, says there will be a continued focus on the UK market. “With our strong branding and growing customer base, the plan is to release our new collection in late 2014 and then grow the business further by expanding into new stockists,” she says. And of the hard work? In true Laura style, it’s about taking those chances that come your way. “The best advice I can give is be prepared to take every opportunity you get, because you might not get another one like it.”
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