The devil is in the detail for this designer enamoured by stones.
Ornella Iannuzzi admits she is a troublemaker. “I hear it all the time,” she grins. “From my caster to my plater and setter; it’s because I am a bit of a perfectionist so I look at every detail.”
Indeed, ‘detail’ is a frequent word in Ornella’s design vocabulary. Her one-of-a-kind and bespoke pieces are imbued with rich, colourful gemstones, contrasted by textured gold settings. Even her ready-to-wear diffusion collection, launched to move into the wholesale market, is brilliantly intricate. “My greatest achievement this year was to launch my first diffusion line and enter the trade market,” Ornella says. “This meant changing my business model and re-branding.”
As a result, she has scooped the British Museum shop and Fortnum & Mason as stockists, and was also welcomed on board with Rock Vault. “Changing the business model has been quite demanding and entering the US market [with Rock Vault] involved a lot of preparation, planning, and meetings,” she explains.
But her hard work has been a springboard into new collaborations and collections. She seeks to build the Ornella Iannuzzi brand name and international outreach with the launch of her new Rock It range at London Fashion Week this September. The collection has been developed in collaboration with Parisian jewellery house Capet. “It is a particularly exciting time for me because I did my first internship at Capet when I started making jewellery, so this collaboration means a lot.”
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