HOT 100 2015 BRAND CHAMPIONS 2015: Mark Owens

Mark Owens, brand director, Links of London. (All photos by Kalory Photo & Video kalory.co.uk).

2015 marks Links of London’s silver anniversary, and to celebrate the brand is turning its attention to its British heritage.

Someone who understands this brand ethos better than most is Mark Owens, who notes: “It is always important to be clear on what a brand stands for over time and the focus around 25 years is motivating for staff and reminds customers what they love about Links of London.”

He continues: “I expect to see the Links of London brand continue to grow in existing markets and also expand geographically into new markets around the world. I also anticipate Links increasingly being known for being a British lifestyle brand for both women and men.”

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Mark is a dedicated tennis fan, which is handy considering Links of London continues to enjoy a harmonious relationship with Wimbledon as its official jewellery partner. His interest dates back to a particularly exciting year working as a scoreboard operator at the sporting event, allowing him to watch world-class matches while earning money — certainly a win-win situation.

Talking about his choice of location Mark says: “I chose the All England Club in Wimbledon as it seemed a very natural location to represent my personal and professional interest in tennis and also to highlight my admiration for the institution that is Wimbledon, which echo my experience with Links of London.”

At the heart of Links of London over the last 25 years has been an emphasis on quality and craftsmanship, which is one of the reasons why the brand has launched its new Timeless collection for AW15.

Mark concludes: “On a recent weekend away for my wife’s birthday, seeing two Spitfires rounding the Needles on the Isle of Wight made me feel intensely proud to be British and reinforced my pride in Links of London as a great British brand.”

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