HOT 100 2015 RETAIL STARS: Michael Cox

Michael Cox, director, Michael Spiers Limited

There are several exceptional jewellery groups in the South West of England driving each other to ever higher standards that ensure their customers are spoilt for choice.

The relocation of Michael Spiers to a stunning boutique opposite Exeter Cathedral is yet another example of the lengths these great jewellers will go to in a constant race for excellence.

Michael Cox was the driving force of the move, which he believes keeps Michael Spiers in the premier league of luxury watch and jewellery businesses. “We now have the most prestigious store in a prime unequalled heritage location directly opposite Exeter’s world famous cathedral,” Michael states with the confidence of a man who feels he’s taken an unassailable lead.

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“This will enable our company to showcase the finest selection of individually hand-crafted diamond and gem-set jewellery, together with a large selection of world famous watch brands.”

Michael Spiers customers expect exclusivity and luxury, and they were given it in spades this year when they were treated to a VIP trip to see Patek Philippe’s 175th anniversary exhibition in London.

Michael recalls: “We wanted to achieve something that would never to be forgotten by our 40 VIP clients. This entailed hiring a first class Pullman Coach on the famous Golden Hind train. Our guests were served a champagne English breakfast during the journey to London and upon arrival at Paddington Station, were transferred by luxury coach to the Saatchi Gallery for a champagne reception where they were greeted by Thierry Stern, president of Patek Philippe watches and Mark Hearn, managing director of Patek Philippe watches.”

An even prouder memory this year for Michael was watching his son’s career develop. “He is part of a major drug discovery group working on developing new drugs to combat life threatening diseases such as tuberculosis that have become drug resistant, alongside giving lectures to his peers in his field and graduating in his PHD this year.”

Shooting is a passion for Michael, and he was happy to have his Hot 100 profile picture taken at Newnham Park Shooting Ground. “It is one of the best grounds in the country, offering all of the disciplines you would hope to see in clay pigeon shooting as a world class sport and is a location at which I have competed at on numerous occasions,” Michael concludes.

To read a digital version of the Hot 100 2015 book in full online, click here.


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