HOT 100 2015 RETAIL STARS: Tracey Brown

Tracey Brown, director, Chisholm Hunter

Tracey Brown says her team was determined to preserve the history and heritage of Chisholm Hunter’s new Bromley store when the time came to move in; working with the local authority to retain many of its Art Deco features.

“The iconic clock, historically a hot spot for wedding proposals, was expertly restored and continues to be a place for the ultimate romantic moment,” she recalls.

The Bromley store joins Chisholm Hunter in Kingston as a second move into London’s orbit, and it looks likely that an assault on the capital is looming. “The store has been instrumental in raising awareness of the Chisholm Hunter brand in London and along with three other successful new store openings in the last year, it has helped us to expand our network and extend our reach,” Tracey says.

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This year’s expanding network of stores has led to a 35% increase in staff from 200 to 270. “We have a fantastic team and it’s great to be able to provide great careers to so many people across different areas of the business, from front line customer service roles to positions in the central support centre,” Tracey says.

Her husband, Harry, is managing director for the group, which ensures that the line between home and work life is fuzzy. That probably explains why the next generation of Browns are already being trained to join the family business. “We really do live and breathe Chisholm Hunter and our sons, who are currently in education, also have a keen interest in the business and often spend time during school and university holidays in different departments,” Tracey reveals.

To read a digital version of the Hot 100 2015 book in full online, click here.


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