HOT 100 BRAND CHAMPIONS: Chloe Moss, Creative Director, ChloBo

Chloe Moss, creative director, ChloBo

Chloe Moss’ Hot 100 shoot took place in the bustling streets of Notting Hill and it has everything to do with her thriving jewellery business – one of the main reasons she relocated to London was to help the business expand further in the south east.

It has certainly got a fantastic opportunity to do just that having come off the back of its strongest year of growth to date and introduced two seasonal collections that proved to be hugely successful for 10 years, including the glittering Luna Soul line for Spring Summer.

“Our ambition is to develop our products and ranges to further the appeal to customers who love the boho-luxe look and want to create their own style,” explains Chloe.

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“We have invested in our retail support staff this year and would love to introduce ChloBo into those areas of the UK where we know we have customers who would love to be able to buy in store. Developing the design and strong product appeal as well as our brand and our service to retail customers will definitely help us achieve that ambition.”

Fresh investment in its brand communications has meant that ChloBo has, for the first time, been able to project its true story through great photography and exposure in national media and on social media.

This has anchored its brand visually and given it credibility with our partners and suppliers, says Chloe. “Our retailers are telling us that it has helped them with footfall and also creating some ChloBo magic in store.”

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