HOT 100 BRAND CHAMPIONS: Martin Byrne, Head of FF Group, UK & Ireland, FF Group

Martin Byrne, head of FF group UK & Ireland, FF Group

We’ve been fortunate to celebrate many successes over the past year, across the two-owned brands of the FF Group, Links of London and Folli Follie, which I oversee in the UK and Ireland,” reflects Martin Byrne.

And he’s certainly not wrong given that Links of London is celebrating its 25th anniversary – a time to look back on the brand’s past achievements, such as the national and international success of its iconic Sweetie and Friendship bracelets, as well as beginning a new chapter in its story.

“New advertising, a new store concept and new product marked the start of the new era, focusing on the brand’s British heritage and drawing influence from all things British, from the iconic to the whimsical,” Martin explains. “We were particularly delighted that this new journey was recognised by our Big Ben-inspired jewellery collection, ‘Timeless by Links of London’, being named best new silver collection of 2015.”

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The brand’s range of timepieces is also gaining notoriety, following the launch of its Driver Dashboard and Mini Driver models at Baselworld and the opening of its first watch store on London’s Regent Street.

Folli Follie, meanwhile, remains a go-to brand for lifestyle fashion jewellery thanks to coverage by key fashion bloggers such as Lydia Elise Millen, Amy Bell (aka The Little Magpie) and Claire Chanelle.

The brand has also worked with the likes of singer Mollie King, model Louise Roe and E! TV host Sabrina Chakici, with more collaborations to follow, and is set to open an impressive new concept store on Regent Street before the year is out.

“The successes of the brands give further strength to the FF Group, whose profile and influence continue to grow rapidly, reinforcing the Group as a key player globally,” says Martin. “Over the next 12 months we expect to see our success in established markets support the expansion of the geographical footprint of both brands across the globe.”

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