When Dominic Gomersall says that Lumbers is home to “probably the largest luxury goods store out of London”, you won’t find many people willing to stand up and argue.
The Leicester retailer has made a huge investment in its business this year, culminating in the launch of a gigantic 16,000 square foot ‘emporium’ that quickly received widespread acclaim.
The move to a larger, prime high street location is about far more than just attracting additional footfall, however. It’s designed to be the catalyst for propelling the retailer to a whole new level in the jewellery retail space.
“As the trade understands and hears the success of our current brands and new brands within the new premises, I believe a few more international names that we have courted for some time will, at last, open discussions to have SIS units within the most desirable shop of our premier city,” says Dominic.
In project-managing the new store, Lumbers has designed in all the features befitting a contemporary, fast-moving retail business. A dedicated ‘lifestyle’ department houses items from Aspinals Of London, Georg Jensen, Lalique, Mont Blanc and Chopard giftware, while an in-house event capability provides a valuable marketing weapon.
Lumbers has a restaurant with full catering kitchens that can sit 120 covers alongside a VIP exhibition room to highlight new and innovative product. “My belief is that it has given us long term sustainability,” continues Dominic. “It gives us a huge advantage of the best location of a jewellery business in Leicester and gives us the combination of destination store and passing footfall – why wouldn’t any business want both?”
Dominic has fulfilled many of his life’s ambitions, but he admits to wishing he could actually play the beautiful Steinway grand piano that is part of the Lumbers VIP showroom. “This stunning piano was made in 1881, the same year Lumbers was established, and was hoisted into the new store when it was a building site, and then we built around it,” he reveals.