All of Charles Green’s efforts in the past two or three years have gone into investing in its manufacturing capabilities – most notably its craftsmen – and the strategy is paying handsome dividends.
While it might have been easier to bring in product from Asia and resell it into the UK market, managing director Oliver Sutton was always adamant that long-term success hinged on stepping up its activities in the UK.
“The decision was made long ago that we didn’t want to wholesale jewellery made in the Far East; we wanted to be able to say it’s made in the UK, not just hallmarked in the UK,” he reaffirms. “Therefore our gem set jewellery simply had to be better than that of the wholesalers.
This is where we continue to work, invest and succeed. No gimmicks, just amazing jewellery.” All of the good work that has taken place at the company was there for all to see at this year’s Baselworld, where it exhibited for the first time.
Oliver admits that debuting at the world-famous jewellery fair easily ranks as his biggest career highlight of the past 12 months. “The effort that went in to that show was immense, and I was delighted with the outcome. It was an immensely proud moment to walk in to the premier jewellery and watch show in the world knowing we represented the very best of British.”
Charles Green’s key aim at Baselworld was to raise its profile and showcase the direction that the business is going. Having done that, Oliver hopes to carry on the momentum that the brand has developed into 2017. “We know we have turned some heads with the quality of our jewellery over the last year and we intend to turn a few more.”