The designer bringing the detail of filigree jewellery to the masses.
In a series of Q&As with the Professional Jeweller Hot 100 2013 NexGems, we find out what came next for this savvy set of designers since they were chosen as ones to watch in our annual jewellery industry celebration. Today we hear from Arabel Lebrusan, who is carving a path with her contemporary filigree jewellery. She talks business growth, working with 18ct gold and exciting bespoke projects.
Professional Jeweller: You were selected as a Professional Jeweller Hot 100 NexGem – what did this mean for your business?
Arabel Lebrusan: It was a great recognition from the industry after working very, very hard for a number of years. It has definitely increased our brand awareness and driven sales in our direction. Customers keep coming back, so we must be doing something good! The business has also grown considerably in the past year, and I have appointed further staff to be able to manage it all.
PJ: How have your designs developed since you were named part of the Hot 100?
AL: During this time I have been focusing on the next steps and what is important for my brand. Filigree and traditional craftsmanship are definitely my unique selling points – now the challenge is to make that sound and look even more seductive. We have been concentrating on bespoke items as these are the items that give us most satisfaction to work on, and of course profit. In the next year we will definitely concentrate on developing our wholesale offer and wholesale outlets.
PJ: What can we expect next from Arabel Lebrusan? Any exciting new projects?
AL: You know me – I cannot stop! I am currently working on a very special bespoke item for a client that has given me creative freedom and is promising to be sensational. On the collections side I am working on a new capsule collection of filigree cabochon rings with gemstones, and an amazing 18ct gold and diamond collection, so watch this space.
To discover the designers, retailers and business persons selected for the Professional Jeweller Hot 100 2013 in association with The Company of Master Jewellers, click here.
To browse the digital edition of the Hot 100 Book online, click here.