Hot 100 NexGems Q&A: Des Doyle

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The Irish goldsmith has won wider industry recognition since 2012.

As we look forward to the reveal of the Professional Jeweller Hot 100 2013 on September 3 we hear from 2012’s NexGems about being part of the Hot 100, what it means for business and what’s next for the jewellery brands. Irish goldsmith Des Doyle has won several stockists with his refreshing take on fine yellow gold jewellery. He talks award wins, Inhorgenta and moving out of the 18ct ‘middle market’.

Professional Jeweller: You were named a Professional Jeweller Hot 100 NexGem in 2012 – what did this mean for your business?
Des Doyle: It meant a lot to me both professionally and personally to receive recognition for the development of my jewellery. When I saw the industry figures that featured in the Hot 100 I realised I was in seriously good company. In terms of impact on my business it enabled me to get in front of more buyers than I would have previously as they were aware of my collection through the award. The award itself is very well managed and publicised so being part of it opened many doors for me.

PJ: Tell us about the year since the Hot 100, how has business evolved?
DD: Since the award things have gone from strength to strength; I developed some good relationships with buyers in the UK and also the Hot 100 has been an influence on my private work with many of my new private customers coming to me through hearing about the award. I’ve developed a lot more private commission work in the year gone by and this is going to be a feature for 2014 also. I showed some new pieces at Inhorgenta 2013 and the reaction was good especially with European buyers who were very open to innovative pieces, so I’m booked in to show again in 2014 where the focus will be on extending the 18ct ring collection. I’m also delighted to say I have recently won an RDS Award – which is probably the most prestigious Irish Applied Arts award – for my Twist ring collection.

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PJ: What can we expect next from the brand?
DD: Next up is the new collection of rings – 18ct diamond-set and in either unique or limited editions – out for October. I will also be making my work more sculptural and detailed than before and there are lots of nice touches in terms of how they are worn. I’m trying to move into a more artisan space than before as for me the 18ct middle market is very crowded and there are a lot of designers doing the same thing. I think my customers in particular really value the uniqueness of what I do.

To discover more about the Hot 100 NexGems 2012, click here

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