On driving business forward and collaborating with designers.
As we look forward to the reveal of the Professional Jeweller Hot 100 2013 on September 3 we hear from 2012’s NexGems about being part of the Hot 100, what it means for business and what’s next for the jewellery brands. Today we hear from Texan jeweller Gina Melosi who has lived and worked in London for a number of years. She talks maintaining momentum, business bootcamps and designer collaborations.
Professional Jeweller: You were named a Professional Jeweller Hot 100 NexGem in 2012 – what did this mean for your business?
Gina Melosi: I was electrified to be acknowledged within the industry. Often I’m working inside a self-constructed bubble, which can become isolating. So it means a lot to have been recognised for the work I’ve created thus far.
PJ: Tell us about the year since the Hot 100, how has business evolved?
GM: The second year [in business] was tricky, I must admit. You have to work harder to keep up the momentum after launching. I’m constantly re-evaluating and trying to learn from my mistakes. I’ve gone back to basics recently and threw myself in to a plethora of business bootcamps. Now I need to implement all this stuff I’ve learned. But I’m happy with the trajectory I’ve been heading down, concept-wise. I’m still enamoured with broken glass, but there are many other narratives I’d like to construct.
PJ: What can we expect next from the brand?
GM: I’m working on a few collaborations with other designers and artists and am looking into opening up into some international markets by the end of the year. I have started collating some really exciting research for a collection to launch hopefully next year; I’m in the process of examining the best possible outlet for that story.
To discover more about the Hot 100 NexGems 2012, click here.