Hot 100 NexGems Q&A: Imogen Belfield

On showing in Las Vegas and visiting Kenya, working with the Maasai.

As we look forward to the reveal of the Professional Jeweller Hot 100 2013 on September 3 we hear from 2012’s NexGems about being part of the Hot 100, what it means for business and what’s next for the jewellery brands. Imogen Belfield says being part of the Hot 100 was the cherry on top of a busy year, which has continued this year with a fair trade collaboration and international shows.

Professional Jeweller: You were named a Professional Jeweller Hot 100 NexGem in 2012 – what did this mean for your business?
Imogen Belfield: To be one of just 10 designers chosen for this category was such a huge accolade for by brand. 2012 was a big year in general for by business in terms of its growth and being a NexGem really topped off the end of the year.

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PJ: Tell us about the year since the Hot 100, how has business evolved?
IB: For the last two seasons I’ve been selected as one of the 10 designers to be part of the British Fashion Council’s Rock Vault, sponsored by the International Palladium Board and curated by Stephen Webster, during London Fashion Week. Most recently in June I travelled to Las Vegas, invited by Stephen Webster to exhibit my collections as part of the Rock Vault collective at the Couture luxury jewellery show.

PJ: What can we expect next from the brand?
IB: I have just returned from Kenya where I worked on a fair trade collaboration with MADE. I worked directly with the skilled artisans in Nairobi, learning from them, as well as teaching them some skills of my own. I explored the local markets, as well as meeting the Maasai in the mountains and witnessing their incredible skill of bead work. The collection I’ve designed for MADE will launch in London in September.

To discover more about the Hot 100 NexGems 2012, click here.



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