The Kat&Bee founder on why the Hot 100 gave the brand authority.
As we look forward to the reveal of the Professional Jeweller Hot 100 2013 on September 3 we hear from 2012’s NexGems about being part of the Hot 100, what it means for business and what’s next for the jewellery brands. Kat&Bee founder Kathryn Barry has won fans all over the world with her wire-wrapped jewellery designs. She talks trade shows, distribution and future collaborations.
Professional Jeweller: You were named a Professional Jeweller Hot 100 NexGem in 2012 – what did this mean for your business?
Kathryn Barry: I think the main thing was recognition and having that stamp of approval on what you are doing as a business. It was a huge accolade and is always so lovely to be recognised of all your hard work. I think for all sides – consumer, wholesale and us – it has given that extra level of authority within the industry.
PJ: Tell us about the year since the Hot 100, how has business evolved?
KB: The focus for the year has been building the brand and starting to reach out to stockists and press. We are regularly seen in press and have some great pieces coveted in the likes of The Telegraph, Stylist and Metro to name a few. The year 2012 to 2013 has seen us securing more stockists globally including concept stores in South Korea, Italy and Dubai. And, we have taken the plunge to do trade shows which was probably pushed along by being part of the Hot100
PJ: What can we expect next from the brand?
KB: We are in the process of appointing a distributor who will work very closely with Kat&Bee to secure global stockists. We are looking to expand but in a very organic and considered way. We are still keen to maintain a personable service both with the designs and brand as a whole. Kat&Bee are also in talks with a few different brands about collaborations which if they come off could be very exciting and interesting developments.
To discover more about the Hot 100 NexGems 2012, click here.