The Northern Irish jeweller on a busy year both on- and offline.
As we look forward to the reveal of the Professional Jeweller Hot 100 2013 on September 3 we hear from 2012’s NexGems about being part of the Hot 100, what it means for business and what’s next for the jewellery brands. Today we hear from Ros Millar, recent Jewellery Award winner and past IJL KickStarter, who talks collaborations, commissions and new collections.
Professional Jeweller: You were named a Professional Jeweller Hot 100 NexGem in 2012 – what did this mean for your business?
Ros Millar: Being named Hot 100 NexGem in 2012 put my name out there with other industry names that I look up to and admire – it was a great stepping stone for the brand and an encouragement to continue growth of the business.
PJ: Tell us about the year since the Hot 100, how has business evolved?
RM: Since the Hot 100 business has developed and grown; I’ve added new stockists in both the UK and internationally. In February 2013 I took part in my first international trade show, Inhorgenta, with a view to doing another international show in 2014. Another focus over the past year has been bespoke jewellery and commissions for new and current clients. Not only have I had a continued rise in sales through the Ros Millar online shop but also through new business from stockists. One achievement I’m very proud of was winning the New Designer of the Year award at the UK Jewellery Awards.
PJ: What can we expect next from the brand?
RM: We are very excited to be taking on several new stockists which will be revealed very soon. We are taking part in IJL for the second year after a successful KickStart show last year. In September the brand will launch a new collection called Fortress, as well as adding lines to the popular Meteor collection. During IJL I will also launching a new brand campaign with updates to our packaging and website – we shot the campaign recently back in Belfast, close to where I grew up, with a Northern Irish model and photographer. As well as taking part in shows (which have worked well for the brand) I am also trying new shows such as Best of Britannia in October which takes place in Farringdon, London, which is very close to the studio where all of my jewellery is designed and made. Christmas is set to be extra busy this year as I am taking on a collaborative pop-up shop for two months at a central London landmark location with designers Clarice Price Thomas and Myia Bonner. We have been busy planning this for the last three months and will open in November. Not only have we plans in place for remainder of 2013 but also looking forward to a busy 2014, with more collaborative collections with other designers and new shows planned.
To discover more about the Hot 100 NexGems 2012, click here.