The Rosita Bonita founder teases two exciting new collections.
In a series of Q&As with the Professional Jeweller Hot 100 2013 NexGems, we find out what came next for this savvy set of designers since they were chosen as ones to watch in our annual jewellery industry celebration. Rosita Bonita designer Rowenna Harrison talks online sales, shop spaces and her Summer Siren collection.
Professional Jeweller: You were selected as a Professional Jeweller Hot 100 NexGem – what did this mean to you?
Rowenna Harrison: Being selected as a Hot 100 NexGem was a lovely mark of approval from an industry that I had previously not really considered myself a part of, or known a huge amount about. It has been great meeting and getting to know a wide range of fellow jewellers and jewellery industry characters, and getting interest from different retail stockists.
PJ: Tell us about the time since you were given the Hot 100 accolade – how has business developed?
RH: In the past year my brand has continued to grow. The pre-Christmas season was busy as always, with a new collection, new stockists and lots of pop-up activity. There was also large growth in online sales. This spring, I have tried to take a step back from making and marketing to work on two long-awaited collections. I am learning and experimenting with some new materials and techniques to tie into my existing practice, so having lots of fun with that.
At the same time, I have moved out of my old studio and into an open studio and shop space. The shop is called Wall & Jones, and is located on Hackney Road in London, on a pathway between Broadway Market and Columbia Road. The space was set up by dressmaker Ali Wall and jeweller Halo Jones; it houses workspace and acts as a showroom for a few other selected designers. My studio space is right in the shop window, so I’m enjoying lots of natural light, people watching and visitors. I’ve also just updated my Summer Siren collection with a new colour palette and a couple of new styles, which seem to have been eagerly received.
PJ: What can we expect next from Rosita Bonita?
RH: Without giving too much away, prepare to be a little surprised by the next two collections. Both will be combining the familiar printed leather [of the brand] with other new components. The first will launch in September, the other SS15. I have the shop space for the next six months at least while Halo Jones is on maternity leave, so I will be making the most of that and using it to host a launch for the winter collection.
To browse the digital edition of the Hot 100 Book online, click here.