HOT 100 NEXGEMS: Vicky Lew, Creative Director, Vicky Lew London

Vicky Lew, creative director, VYX London

The daughter of a shoemaker, Vicky Lew was trained to understand and appreciate craftsmanship and attention to detail from a very young age. As she grew up, her creativity was also fostered. “Even today my father is my mentor, and has been a great support when consulted for business advice,” Vicky confirms.

As a jewellery designer with a design aesthetic rooted in the classical Japanese philosophy of wabi sabi – which says that beauty can also be found in imperfection, impermanence and incompletion – Vicky draws inspiration from a variety of sources.

“I have always adored the Serpentine Galleries, for example – nestled in the greenery of Hyde Park it’s an escape from the busy city life of London, and the old and new architecture contrasts beautifully. This is an effect I try to achieve when designing my pieces. It was also here that I took the photograph of a swan that was to become the starting point of my jewellery collection, Flight,” she explains.

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So distinctive are Vicky’s collections that she was invited to debut her work at the Goldsmiths’ Fair, just a year after graduating from Central Saint Martins, and was awarded both Editor’s Choice at this year’s JCK Las Vegas and Editor’s Choice for Overall Originality at IJL 2015.

“These achievements were a great confidence boost for me as a designer, and generated huge exposure to boost brand awareness,” she says. Riding on the crest of this wave, Vicky’s plans for the next 12 months include securing new retailers and generating sales, as well as planning marketing strategies based on client feedback.

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