Sarah Jordan’s collaboration with Hockley Mint is proving fruitful in ways that the two parties could only have dreamed of when they set out on their mission to entice new customers and re-invigorate established buyers in the world of jewellery.
Over the past 12 months they have launched no fewer than 78 new designs, with the designer collections already achieving recognition and high praise from the industry. “We have taken Hockley Mint’s traditional mass manufacturing capability and combined this with an extra touch of design, taking traditional UK manufacturing capability to a new level,” Sarah says of the partnership.
“By working alongside the production team and learning together we are making some truly unique collections.”
Building on the existing successful design identity, Sarah initiated a process of refinement and evolution, often innovating new ways to achieve the duo’s aims.
“The new designs are a nod to the past but very much have an eye on the future; the collection tells a story,” she comments.
There are plenty of other examples of groundbreaking initiatives that Sarah and her team have executed with notable aplomb, such as the fresh new creative marketing strategy underpinning the ‘MariMe’ designer and designer Wedfit collections.
Branding collateral in the form of lifestyle videos and images for in-store use, brochures and point of sale is available in abundance for retailers, while new ways of working have been developed that combine traditional wax carving with 3D scanning and printing.
The collaboration with Hockley Mint has undoubtedly brought out the best in Sarah as a designer and taught her new ways of doing things, but at the same time she has been able to spread her wings under her own brand with the new Sarah Jordan Cirrus collection. “It is a dramatic set of new designs which adds another chapter to the signature Sarah Jordan Jewellery story,” she says.