Hot Diamonds aiming for 250 accounts for Emozioni

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Coin pendant range "received with positivity" at Jewellery Show.

Hot Diamonds has dubbed the debut of its interchangeable coin collection Emozioni a success, and hopes to win 250 accounts by June for the range.

The interchangeable coin jewellery, set with a single diamond in the tradition of the Hot Diamonds brand, was revealed at The Jewellery Show in Birmingham last week.

Similar coin concepts from jewellery brands including My iMenso, My Mundi and Nikki Lissoni were also exhibited at The Jewellery Show.

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Adryan Cresswell, head of commerce at Hot Diamonds, said: “From the start of the show, Emozioni received great feedback and a very high level of interest. We are very proud of this collection, and we are absolutely delighted that it has been received with such positivity and enthusiasm.”

Hot Diamonds said the reaction from independent retailers had been especially positive. It now expects to open a minimum of 250 accounts before June 2013.

The Company of Master Jewellers has backed Emozioni as the brand of choice among the interchangeable coin pendant concept, and is now working in partnership with Hot Diamonds in bringing the collection to market for its CMJ members.

Sanford Simpson, Hot Diamonds’ managing director, said: “At Hot Diamonds we feel the interchangeable coin pendant concept will be very popular for many years to come and it’s very exciting when respected industry influencers highlight Emozioni as the market leading proposition.

"We will continue to throw enormous energy and passion into Emozioni to ensure we deliver 100% for our retail partners and loyal consumers.”
 

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