Hot Diamonds former creative director returns

Konstantinos Antonopoulus has already designed the brand’s AW11 range.

Hot Diamonds has announced the return of Konstantinos Antonopoulus to the position of its creative director, after a two year sabbatical from the brand.

Antonopoulus has already overseen a new creative direction for Hot Diamonds, which will be unveiled in an AW11 re-launch which takes place in July.

Story continues below

"I am thrilled to be driving the creative department of Hot Diamonds once again. The brand strategy of fresh appeal at key price points, combined with an aspirational solution for the more design-led consumer, is absolutely perfect for today’s challenging retail climate. My job is to support this strategy with irresistible creative, and I look forward to rising to the challenge over the coming months and years!" said Antonopoulus. 

A still-life photographic campaign has already been produced to support the brand’s new concepts, as well as existing best-seller ranges. Antonopoulus enlisted the expertise of leading fashion photographer Graeme Montgomery, whose recent clients include Burberry and Prada, to shoot the new campaign.

Sanford Simpson, managing director of Hot Diamonds said: "Konstantinos brings great expertise and energy to the Hot Diamonds creative team, and all at Hot Diamonds are very pleased to welcome his return to our brand."




Related posts