Brand to use retail collaborations as testing ground for new products.
Hot Diamonds and Steffans have collaborated to create a special range of friendship bracelets that will be sold exclusively at the Northampton retailer’s stores.
The Hot Diamonds Sparkler friendship bracelets are highly polished silver discs set with a brilliant-cut diamond strung on a hand-woven silk cord priced at £45.
Steffans will have exclusive distribution of the bracelets in the run up to Christmas. Hot Diamonds will use this sales period as a testing ground for the bracelets and should they prove a commercial success the brand will make them available to other retailers.
Hot Diamonds creative director Julie Large said that the brand is planning to run more collaborations in the future and work with individual retailers to test new products.
She said: “Working with retailers to test the market is the most intelligent way of moving forward.”