Brand will donate 25% of gross profit to domestic violence charity.
Hot Diamonds has launched a silver flower pin to support Refuge, a charity that supports women and children who have experienced or fled from situations of domestic violence.
The silver and pink sapphire-set pin has been called Emmeline, named after the suffragette Emmeline Pankhurst, and will have an RRP of £29.99.
Twenty-five percent from the gross profit of sales will be donated to Refuge, to help fund the charity’s national network of services. The brooch will be available from the Hot Diamonds website and official retailers from November 2012.
Hot Diamonds head of PR, Leroi Hanniford, said: “We are delighted to be partnering and supporting Refuge. Domestic violence is an issue that is too often swept under the carpet. If Hot Diamonds can help highlight and raise money for the great work Refuge does daily we would be very proud.”
Refuge opened the world’s first safe house for women and children who had fled from domestic violence more than 40 years ago. Since then, the charity has grown to become the country’s largest provider of specialist services for women and children experiencing domestic violence and can provide daily support for more than 2,000 women and children.
Sandra Horley, Refuge’s chief executive, said that the brooch will help raise vital funds for the charity: “I am thrilled to have the support of Hot Diamonds. Every single day Refuge helps thousands of women and children to rebuild their lives, free from violence and fear. The funds raised by the beautiful Emmeline brooch will help us to continue this vital work.”