Hot Diamonds wins 115 doors for coin concept

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Brand plans to launch Emozioni in the US at JCK Las Vegas.

Hot Diamonds has reported continued demand for its coin concept collection Emozioni, winning 115 independent doors for the collection in 10 weeks.

The range was launched at The Jewellery Show at Spring Fair in February and officially hit jewellers’ shelves this week.

Hot Diamonds head of commerce Adryan Cresswell said: “We are very pleased with the initial sell-in of Emozioni. Our initial point-of-sale delivery of 100 units was completely sold out to retailers before it arrived.

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"I am pleased to say we have managed to expedite our next point of sale delivery to arrive at the end of this month – so retailers ordering their new Emozioni packs during May won’t be disappointed."

The brand is now set to take Emozioni to the US, with plans to launch its at JCK Las Vegas at the end of May.

Retailers are said to have been impressed by the brand’s packaging, provided free with a consumer’s first purchase, and its eye-catching point of sale.
 

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