Houlden reveals 2014 bridal competition finalists

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Ring designs to go on show at Jewellery & Watch Birmingham next month.

By Arta Ertekin

The Houlden Group and the Jewellery & Watch Birmingham show have revealed the finalists for the 2014 Houlden Bridal Design competition.

This is the first year the competition has taken place, with the finalists work set to be unveiled in the flesh at the forthcoming Jewellery & Watch Birmingham event.

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The competition is said to have drawn an exceptional standard of candidates, who were asked to design an engagement and wedding ring set to later be exhibited by various Houlden Group retailer members at throughout the year.

All designs submitted for the competition were required to be commercially viable and had to work on a 2.3% mark-up including VAT. They also had to be diamond set and made in either 18ct yellow gold or platinum. This competition has been launched in association with Jewellery & Watch Birmingham, and was open to all designers and manufacturers exhibiting at the Jewellery & Watch Birmingham show next month.

The finalists for the 2014 Houlden Bridal Design competition are:

Category 1: Retail price £1,500 to £3,000
– Poppy Stevens, Waves
– Fei Liu, Lily of the Valley
– Fei Liu, Aurora

Category 2: Retail price £3,000 to £5,000
– Shona Marsh, Albany
– Siobhan Maher, Treasured Moments
– Lee Ruben, Fashionista
– Juraj Vyrostek, Morning Dew

The winners will be announced on the catwalk at Jewellery & Watch Birmingham on Monday February 3, during a champagne reception.

Julie Driscoll, portfolio director of Jewellery & Watch Show Birmingham, said: "The amazing designs that have made the shortlist are testament to the high quality of entries received in the first year of this exciting competition."

Houlden Group chief executive Stuart Laing added: “The winners of this competition not only get the kudos of winning they also get the opportunity to be presented to the members of the Group and the winning pieces will be sent around to all the Houlden stores with the view of gaining maximum consumer exposure. This is a great opportunity for the designer to get recognition but equally for established manufacturers to get a an introduction directly with our members.”
 

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