House of Fraser cuts digital team in effort to streamline operations

LONDON, UNITED KINGDOM - JANUARY 02:  Shoppers stand outside a branch of the House of Fraser department store in Oxford Street on January 2, 2014 in London, England. Department stores House of Fraser and John Lewis have announced they experienced good trading over Christmas while shares in Debenhams have fallen following the company's poor sales during the same period.  (Photo by Oli Scarff/Getty Images)

House of Fraser has reduced its digital team, making eight people redundant, as part of a wider restructuring scheme outlined in March which is designed to streamline its operations.

Some of the functions of the eight online jobs that were cut have been outsourced to India, where the retailer’s IT department is based, reported Drapers.

In July, House of Fraser, which is a big player in the jewellery retail landscape, said in a statement that it had entered into a consultation process with a “small number of colleagues” over potential redundancies within the head office.

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The retailer said the move was in line with its strategy outlined in March to focus on becoming a more “customer-centric, experience-led retailer”.

The job cuts come after digital director David Seeby left the retailer last month, and just weeks after new chief executive Alex Williamson took over the helm on July 31.

Other elements in the department store’s five-year strategy include dropping 30 womenswear brands, launching in-store champagne bars and yoga studios, refocusing its customer base and relaunching its website.

It is also in the midst of building new stores and refurbishing several others.

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