House of Fraser paves the way for 5th Avenue

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French silver brand rolls out to 32 stores nationwide.

French jewellery brand 5th Avenue, which launched in the UK at Jewellery and Watch London in June, has won House of Fraser as its first major stockist.

The silver and Swarovski zirconia brand will be rolled out to 32 stores nationwide, offering delicate micro-set jewellery inspired by the fashion culture of New York City. Among its collections are open work cuffs, circular pendants and cocktail rings. The brand also offers a polished, rosy-hued bronze collection, with a lower RRP.

Alongside House of Fraser, the brand has also won a number of independent UK stockists under distributor Soul London.

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Its collections have RRPs from £25, and already boasts more than 600 stockists in its native France.

 

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