Hublot opens luxurious Madison Avenue store

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Brand chooses prestigious location combined with technical outfitting.

Hublot has opened its third store on American soil – its first in New York – at 692 Madison Avenue in Manhattan.

Hublot chose the prestigious address to open its first store in New York, in a space of nearly 300m sq. The new store can be found on Madison Avenue, at the corner of 62nd Street, and is located in a historical property dating from the 19th century, alongside some of the city’s most luxurious town houses.

Styled in a similar concept to the Hublot boutique in Paris’ Place Vendôme which opened last month, famous New York architect Peter Marino has reinterpreted the concept, using materials such as bronze, natural buckskin and ebony to createa "warm yet hushed atmopshere."

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To maintain an innovative and technological touch, the new Hublot store will also feature a large Raptor table made by Xavier Dietlin with the spatial motors which enable you to view a watch from all angles. Giant screens will also boadcast Hublot events live worldwide.

The watch brand currently has a presence in Florida, with two boutiques in Miami at Bal Harbour and Boca Raton. The brand also plans to open stores in Beverly Hills and Las Vegas in the coming months.

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