IBB launches men’s jewellery range

Silver Hoxton London range caters for upmarket male shopper.

Jewellery supplier IBB has launched a men’s range branded as Hoxton London following a successful range of cufflinks released last year.

The Hoxton rhodium-plated-silver men’s line made its debut at IJL with retail prices for the collection ranging from £70 to £300.

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Last year IBB created a range of silver cufflinks that was well received by retailers. Building on the success of this range and the increasing importance of the men’s jewellery market IBB has now designed a full men’s range, offering a more luxurious range for male shoppers.

IBB sales director Barrie Dobson said: “Men’s jewellery is still a small market but it is becoming more accepted. Hoxton London is a crisp collection and there is a need for nice men’s jewellery.”

Dobson said that the range received a high level of interest at IJL from mostly mid-market to high-end jewellers.

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