IBB launches men’s jewellery range

IBB brand Hoxton London is on show at the Bangkok Gems and Jewelry Fair this week and will go on to BaselWorld next month.

Silver Hoxton London range caters for upmarket male shopper.

Jewellery supplier IBB has launched a men’s range branded as Hoxton London following a successful range of cufflinks released last year.

The Hoxton rhodium-plated-silver men’s line made its debut at IJL with retail prices for the collection ranging from £70 to £300.

Last year IBB created a range of silver cufflinks that was well received by retailers. Building on the success of this range and the increasing importance of the men’s jewellery market IBB has now designed a full men’s range, offering a more luxurious range for male shoppers.

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IBB sales director Barrie Dobson said: “Men’s jewellery is still a small market but it is becoming more accepted. Hoxton London is a crisp collection and there is a need for nice men’s jewellery.”

Dobson said that the range received a high level of interest at IJL from mostly mid-market to high-end jewellers.

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