Company gifts star a Glam Rock watch as it builds UK brand presence.
Manufacturer and distributor IBB London sponsored a recent launch party for Britney Spears’ European tour with its first watch brand, Glam Rock watches.
The pop star hosted a party at the Sanctum Soho Hotel last Friday, September 16, with around 100 special guests including competition winners and the team from IBB London, who took Professional Jeweller editor Rachael Taylor as their guest.
Spears was photographed with guests in front a board with branding from sponsors including the tour Glam Rock watches and her own line of perfume.
The singer was gifted a peach-hued Miami timepiece from Glam Rock by IBB London. The Glam Rock brand is endorsed by several celebrities including singer Nicole Scherzinger and socialite Kim Kardashian.
Other guests at the event included X Factor star and singer Katie Waissal.