Manufacturer to build on its first brand’s success in Italy and UK.
IBB London has plans to push its Hoxton London brand of men’s silver jewellery on the international market.
The jewellery manufacturer is showing Hoxton London at the Bangkok Gems & Jewelry Fair this week. It also plans to exhibit the range at BaselWorld next month, which IBB managing director Frank Kovacs believes will act as a launch pad for the brand on the international stage.
IBB launched Hoxton London at IJL in September and unveiled line extensions within the brand at The Jewellery Show earlier this month. Hoxton London was the manufacturer’s first branded jewellery offer, which it followed with the launch of Missoma this month and Kovacs has told Professional Jeweller that the company has plans in the pipeline for a third brand.
Outside of the UK, Hoxton London has found a market in Italy, where it has 200 accounts after launching in the country 18 months ago. IBB is currently working on refining the Hoxton London offer in Italy after feedback asking for smaller designs.