Distributor to target independent fashion stores for first time.
Inter City Group (ICW) has taken over the UK distribution of Tendence watches.
ICW Swiss divisonal manager Gareth Somers said that ICW is planning to target jewellers and high-end fashion boutiques.
While some of ICW’s brands are sold through multiple fashion retailers this will be the first time that the distributer has aimed to tap into the independent fashion sector.
Tendence is a relatively new Swiss watch brand that was launched five years ago. The brand is now sold in more than 100 countries worldwide.
The watches have a strong design focus with bold aesthetics such as stacked dials, stark monochrome models and tactile rubber straps. The watches are oversized but have been kept incredibly light and have molded lugs that help the watches to sit comfortably on the wrist.
ICW gave Tendence its first UK outing at the CMJ buyers’ meeting in Birmingham this week.