Identity hosts festive showcase at Derby County FC

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Jewellery offers discounts and prizes at 22-brand customer event.

Identity the Jewellers has reported a successful festive showcase after the retailer pulled together 22 brands for its customer event at Derby County Football Club Players Lounge.

The festive watch and jewellery showcase, which took place in the evening, follows a similar festive customer event that the retailer held last year at Derbyshire Cricket Club.

Identity invited 15 suppliers representing 22 brands to join it at the showcase and meet with its customers. Jewellery brands at the event included Juicy Couture, Trollbeads, Buddha to Buddha, Couer De Lion, Flash Jordan, Kit Heath, Molly B Couture, Molly Brown and Dower & Hall.

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The showcase also attracted two of Derby’s footballers, main striker Johnny Russell and Northern Ireland International Jamie Ward, who spent time viewing the collections and meeting with shoppers.

To entice shoppers along to the showcase Identity ran a competition on the day to win a Coeur de Lion set and a Trollbeads bracelet, offered welcome drinks and gave a 15% discount on all items bought at the event.

Identity director Andrew Warner said: "We tried to offer something a bit different for the customers and a more relaxed, social and spending kind of atmosphere. The suppliers brought their whole range of products that we don’t always stock at the shop, and with the expertise of their representatives they could tell the customers more details about their products."

Identity the Jeweller is the official timekeeping partner of Derby Country Football Club.

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